Board of Directors.
Rudy Glocker.
PRESIDENT // Rudy loves the outdoors. He enjoys hiking, backcountry skiing, downhill skiing, cross-country skiing, kayaking and refreshing swimming holes throughout the White Mountains. Rudy is the Founder of Burgeon Outdoor, whose mission is to create a better tomorrow for mountain communities. Burgeon achieves its mission by donating 5% of its sales to its environmental and community efforts and by designing, testing, and manufacturing its products here in the White Mountains. Rudy resides in Meredith and is blessed to have a lovely wife, Lianne and two wonderful children; Thornton (3) and Emmett (1).
Jessyca Keeler.
Since 2014, Jessyca Keeler has been the President of Ski New Hampshire, a non-profit, membership-based trade association that represents alpine and cross-country ski areas across the state. Like so many in the ski industry, she got her start as a snow reporter, and for many years worked in corporate sponsorships within the industry. At Ski NH, she has a lot on her plate: advocating for the industry across issues such as workforce development, housing, sustainability, safety, land and water use regulations, and labor laws; working to develop educational and networking opportunities for members; and developing promotional programs and campaigns. In her spare time (a rare commodity) she likes to do anything that gets her outside, which sometimes simply involves birding in her backyard.
Sara Lawhead.
Sara is originally from the Midwest and moved to Manchester, New Hampshire in 2015 to follow her passion and love of the outdoors. Sara is currently the Senior Brand and Product Manager for Jetboil and Eureka! at Johnson Outdoors Inc, where she leads product development for backpacking and camp cooking stoves. Since joining the company in 2015, she has been the key leader of numerous industry award winning products enabling backpacker and campers better cooking experiences outdoors. On weekends, you’ll find Sara and her husband, Kevin along with their 2 kids; Madelyn and Jack and black lab Scout exploring everything the Northeast has to offer; mountains, lakes, rivers, trails, beaches and slopes.
Maki Pombo.
Maki lives and works in seacoast NH. She is the owner of Peak Business Consultants which offers accounting services at all levels from CFO reporting down to bookkeeping. Maki loves all manner of adventuring that gets her outdoors, but when she is not working, she most enjoys climbing, hiking and backpacking in the mountains with her husband Garth, daughter Maya, but most often her dog Leroy.
Chris Thayer.
For over three decades, Chris has worked for the Appalachian Mountain Club and is currently Director of Government Contracts and Partner Relations. With mission-based experience managing outdoor operations and programs, Chris has developed a deep understanding of New Hampshire’s outdoor industry and has an enormous amount of contacts throughout the State. Chris resides in Sugar Hill with his family and enjoys four season adventures from his home base.
Shannon Rogers.
SECRETARY // Shannon is a proud New Hampshire native. She works and plays at the intersection of nature and economy and is fascinated by how people use, value and benefit from nature. Proudly serving as the State Specialist of Nature Based Economic Development for the University of New Hampshire Cooperative Extension, she is also an Associate Extension Professor at UNH teaching in the Environmental & Resource Economics program. She holds visiting faculty appointments at Plymouth State and Dartmouth College (her alma mater) and is a Senior Fellow in the Environmental Leadership Program. Shannon lives in the Seacoast of NH with her active family.
Scott Crowder.
Scott has extensive professional experience in sports/recreation management, marketing, and economic development. He is the founder of the Pond Hockey Classic; Principal of Crowder.co, a consulting firm specializing in marketing, web design, creative services, event consulting and execution; and was a founding partner of Ekal Activity Center, an outdoor recreation shop in Meredith. Recently, Scott was the first Director of the Office of Outdoor Recreation Industry Development for the State of New Hampshire where he was tasked with taking a piece of legislation and building a functioning state office. Scott established the foundation and strategic direction for the ORID office and included NH in the national conversation surrounding Outdoor Recreation by joining the Confluence of States and Outdoor Recreation Roundtable. Scott has also served on various tourism, economic development, and non-profit boards around the state. Scott resides in Meredith with his wife and three daughters.
Samantha Rokos.
Sam lives in Dover, NH and works at NEMO Equipment as the PR & Marketing Coordinator. Working with the camping gear company for 5 years, she helps manage NEMO's PR, ambassador and partner relations. Moving to the Seacoast from Upstate NY, Sam enjoys spending her time cycling, running and skiing.
Chet Clem.
Chet is President of Lyme Properties, a real estate development company based in West Lebanon, NH that aims to build places people give a damn about. With degrees in Environmental Policy and Entrepreneurship, and a previous life as the Editorial Manager of The Onion, Chet takes a creative approach to issues at the crossroads of economic development and the environment. Chet lives in the Upper Valley with his wife Julie, twins Gus and Winnie, and a dog of uncertain heritage named Willie Nelson. He is a trail advocate, mediocre skier, occasional fly-fisherman, and serial enthusiast.
Ericka Canales.
Growing up in New England, Ericka has always had a passion for living in mountains. With over 25 years experience in local, state, federal, non-profit and small business industries, including owning a veterinary business for 10 years, she has found a way to weave it all together to support all types of small businesses as the Executive Director of Coös Economic Development Corporation in Lancaster, NH. She has a Master's Degree in Environmental Planning and Policy and currently serves on her town's planning board, master plan committee and Northern Forest Center's outdoor rec committee. When she can get away from her volunteer duties, you will find her gravel and bike packing or coaching skiing at a local resort.
Charyl Reardon.
Charyl is President of the White Mountain Attractions Association (WMA), which is responsible for visitor services, public relations, and promotion of attractions for its members in New Hampshire’s White Mountains to markets around the world. A New Hampshire native and graduate of Plymouth State University, Reardon joined WMA in 1999 and served as Operations and Marketing Manager.