GOA Welcomes New Board Members.

October 19, 2022; Conway NH: Granite Outdoor Alliance (GOA), a coalition of New Hampshire outdoor businesses, nonprofits and outdoor enthusiasts dedicated to building the outdoor economy, recently appointed five new members to its Board of Directors, including Scott Crowder, who served as New Hampshire’s first director of Outdoor Recreation and Industry Development. GOA’s Board guides the membership-based organization with strategic planning efforts to support the outdoor industry.  

“We’re excited to welcome our new GOA Board members to bring fresh ideas, perspectives, and experiences to our team,” said Tyler Ray, GOA Founder and Outdoor Director. “Drawing intel from industry members across New Hampshire will help us gain insight on the unique challenges and opportunities in each region and community, which is a key piece of our strategy to integrate big-picture ideas at a local level. We’re motivated to continue leveraging our material assets for economic development, including attracting and recruiting a younger workforce.”

Incoming members of GOA’s Board have experience in the private and public sectors spanning a variety of industries, including real estate, nonprofit, economic development, retail, and marketing. Their dedication to GOA’s mission will inform all decisions around the organization’s services, policies, and programs. Learn about the new Board members below: 

Scott Crowder served as New Hampshire's first Director of Outdoor Recreation Industry

Development, where he coordinated outdoor recreation policy with partners both in and

out of state government. Scott is the founder of the Pond Hockey Classic, a grassroots sports

event management company specializing in organizing and managing pond hockey events

in North America.

Samantha Rokos is the PR & Marketing Coordinator at NEMO Equipment in Dover, NH.

Samantha has worked with the top-rated camping gear company for five years, helping to

manage NEMO's public relations, ambassador programs, and partner relations.

 

Chet Clem is President of Lyme Properties, a real estate development company based in

West Lebanon, NH that executes transformative projects centered around outdoor amenities,

such as the River Park West Lebanon mixed-use development. A former comedy writer,

Chet was the Editorial Manager of The Onion, the world-renowned satirical

newspaper/website, from 2005-2009.  

 

 Ericka Canales is the Executive Director of Coös Economic Development Corporation

in Lancaster, NH, which promotes economic growth, a strong and diverse workforce,

sustainable employment, and a thriving business environment in Coös County. She has over

25 years’ experience in local, state, federal, non-profit and small business industries, and holds

a master’s degree in Environmental Planning and Policy.

Charyl Reardon is President of the White Mountains Attractions Association in Lincoln, NH,

which is responsible for visitor services, public relations, and promotion of attractions for its

members in New Hampshire’s White Mountains to markets around the world. A New Hampshire

native and graduate of Plymouth State University, Reardon joined WMA in 1999 and served as

Operations and Marketing Manager.

The five new members join GOA’s current Board of Directors:

ABOUT GRANITE OUTDOOR ALLIANCE

Granite Outdoor Alliance is a membership-based business alliance comprised of nearly 100 companies supporting New Hampshire’s outdoor industry, including manufacturers, retailers, hospitality, non-profits, and individuals and families. The goal is to develop a sustainable and inclusive outdoor economy that improves recreation infrastructure, responsible stewardship, healthy communities, workforce development, and economic opportunity. For more information, visit  https://www.graniteoutdooralliance.org/.