NEW HAMPSHIRE OUTDOOR REC SURVEY Terms & Conditions 1. Email (Optional) Please include your email if you would like to be entered to win a prize and added to our newsletter list. Terms and Conditions Apply. 2. What is your age group? * Under 18 18-24 25-34 35-44 45-54 55-64 65+ 3. What is your gender? Male Female Nonbinary Prefer Not to Say What is your zip code? (For regional analysis) 4. If you are not a New Hampshire resident, how often do you visit the state? Once a year Several times a year Monthly Weekly Never 5. How familiar are you with outdoor recreation opportunities in New Hampshire? * Very familiar – I regularly explore NH’s outdoor spaces Somewhat familiar – I’ve been to a few places but want to learn more Not very familiar – I need more info on what NH offers Not familiar at all – I didn’t know NH had so many outdoor options 6. Submit three words that come to mind when you think of outdoor recreation in New Hampshire. 7. What are the biggest challenges you face in exploring outdoor recreation in NH? * (Select all that apply) Weather conditions (e.g., unpredictable changes, extreme cold, etc.) Limited knowledge of the best outdoor locations Lack of proper gear or equipment Safety concerns (e.g., wildlife, terrain, accidents) Accessibility (e.g., remote areas, long travel distances) Crowded popular locations Difficulty finding information or maps Limited time or busy schedules Environmental impact or conservation concerns Costs associated with outdoor activities Lack of experience or confidence in outdoor skills 8. How do you prefer to learn about outdoor recreation opportunities in NH? * (Select all that apply) Social media groups and influencers Local tourism websites (VisitNH, state parks, etc.) Outdoor clubs, organizations and apps Recommendations from friends/family Podcasts or YouTube channels 9. To what extent do you agree that the following factors influence your purchasing decisions for outdoor gear? Price Strongly Disagree Disagree Neutral Agree Strongly Agree Brand Reputation Strongly Disagree Disagree Neutral Agree Strongly Agree Locally made Strongly Disagree Disagree Neutral Agree Strongly Agree Sustainability and Eco-friendliness Strongly Disagree Disagree Neutral Agree Strongly Agree Recommendations from friends or experts Strongly Disagree Disagree Neutral Agree Strongly Agree Online Reviews Strongly Disagree Disagree Neutral Agree Strongly Agree Warranty and Longevity Strongly Disagree Disagree Neutral Agree Strongly Agree 10. Where do you usually buy outdoor gear? * (Select all that apply.) Local outdoor retailers Big box stores Online marketplaces Direct from brand websites Secondhand shops or gear swaps 11. What types of activities do you primarily use outdoor gear for? * (Select all that apply.) Hiking, Backpacking & Trail Running Camping & Overlanding Climbing (Rock, Ice, or Indoor) Biking (Mountain & Road Cycling) Paddling & Fishing (Kayak, Canoe, SUP) Skiing, Snowboarding & Snowshoeing Hunting, Wildlife Watching & Photography ATV'ing or Snowmobiling Casual Outdoor Activities (Picnicking, Dog Walking, Outdoor Events, etc.) 12. How often and in what conditions do you use your outdoor gear? (Select the option that best describes your typical outdoor activity.) Occasionally in fair weather (A few times a year, mostly during mild conditions) Regular weekend outings (Once or twice a month, in a range of conditions) Frequent outdoor adventures (Several times a month, in varying conditions) Year-round explorer (Consistently outdoors, in all seasons and conditions) Extreme conditions & expeditions (Multi-day or technical trips in rugged environments) 13. Prior to today, were you familiar with any of the following brands / organizations? (Select all that apply.) Burgeon Outdoor Minus33 NEMO Equipment Outdoor New England Loon Mountain Resort Highland Mountain Bike Park Appalachian Mountain Club Mount Washington Observatory Is this your first time at the Boston Outdoor Expo? Yes No 15. Would you be interested in attending an outdoor industry festival in New Hampshire that offers gear demos, live music, and activities? Yes No Not Sure Thank you for participating in our survey! We will be raffling off prizes for survey participants, so be sure to come back to our booth area at 1 PM and 3 PM on Saturday, March 1, and Sunday, March 2, for raffle drawings. Must be present to win.
