Rock Management.
Tyler T. Ray |
Outdoor Director
Tyler is inspired by the many outdoor lifestyles and landscapes around New Hampshire that demonstrate outdoor recreation is, in its essence, a way of life. This modern day twist to “living off the land” is a compelling way to think about the outdoor economy and why its potential to support sustainable localized growth across the State is the way forward.
Tyler’s company Backyard Concept, LLC is a professional outdoor advocacy firm specializing in legal, consulting, management, and events supporting players in the outdoor recreation space. BYC is the managing entity of Granite Outdoor, Granite Backcountry, Frontyard Law and the Mt. Washington Backcountry Ski Festival). Tyler’s advocacy practice draws on his 15 years of both business law and non-profit experience which couples nicely with a lifetime of outdoor adventure growing up in the woods of Bridgton, Maine, just over the border from the Mount Washington Valley.
Tyler lives with his wife Anne and their two boys, Nelson (8) and Levi (6), in North Conway.
Sam Trombley | Marketing Manager
After spending four years in Boston, Sam made the move up north to the White Mountains. At Granite Outdoor, she handles event planning, media relations, social media content creation, and internal and external communications for the organization and its members.
Sam is all about being outside, whether she’s skiing, running, hiking, biking, or just sipping a beer by the campfire. Sam is passionate about finding innovative solutions to help make the outdoors more accessible while building healthy communities that sustainably leverage the outdoor industry for economic development.