Welcome to Rock City
A Celebration of Outdoor Adventure and Local Culture
At every event we host, Granite Outdoor Alliance aims to showcase the vibrancy of New Hampshire’s outdoor economy. That’s why we developed the Rock City concept to bring our New Hampshire-inspired vendor village to life at events across the region. Rock City delivers an engaging atmosphere that celebrates the state’s rich outdoor heritage, local culture, and sense of community.
This summer, Rock City will be traveling to outdoor festivals to offer interactive experiences, exclusive product spotlights, and opportunities for gear purchases. Visitors can connect with local businesses, explore high-quality outdoor products, and enjoy unique activations that celebrate the spirit of New Hampshire. Check out the event lineup below!
Where You’ll Find Us:
STOP 1: OUTDOOR FEST
Join us for the 7th annual Outdoor Fest at Barn Door Hostel in Rumney, NH, over Memorial Day weekend (May 23–26)—a massive celebration of outdoor adventure featuring live music, vendors, workshops, competitions, and more. This festival, one of New Hampshire’s largest fundraisers for outdoor recreation, brings together outdoor enthusiasts of all kinds to connect, learn, and experience an unforgettable weekend.
STOP 2: Cirque Series: Cannon Mountain
The Cirque Series is a premiere mountain race series that celebrates year-round recreation at our favorite ski areas. This year, the Cirque Series is expanding to the northeast, starting with the Cannon Mountain Race on Saturday, June 7, 2025. Spanning 6.7 miles with 3,885 ft. of vert, this steep & rocky course is no easy feat - but the views are worth it! At the base of the mountain, you’ll find the Rock City vendor village with New Hampshire brands and nonprofits to explore.
STOP 3: Seek the Peak
Mount Washington Observatory’s (MWOBS) annual Seek the Peak event will reach the quarter-century mark this summer as hundreds of hikers hit the trail to raise funds, earn gear, and celebrate adventure with live music, gear vendors, great food, outdoor brand giveaways, and community. As MWOBS’s largest annual fundraiser, Seek the Peak will culminate at the family-friendly Après Hike Expo on Saturday, July 19 from 4:00 to 7:00 PM at Great Glen Trails. That’s where you’ll find Rock City!
Why Your Brand Should Join Rock City
Rock City offers an incredible opportunity to connect with a target-rich audience of outdoor enthusiasts, families, and advocates. Reserve a spot in Rock City to showcase your products and attract new customers. Sign-up options range from free spots to premium upgrades for larger and more prominent spaces, with sponsorship opportunities that include additional promotion across other aspects of the events.
Joins Us!
Don’t miss this opportunity to showcase your brand and be part of the energy and excitement of the Rock City. Email Sam Trombley at sam@graniteoutdoor.org for more details.
