Welcome to Rock City

A Celebration of Outdoor Adventure and Local Culture

Rock City is an exciting addition to the Toyota Waterville Freestyle Cup, hosted by Waterville Valley Resort on January 24-25, 2025. Created as a vibrant, New Hampshire-inspired vendor village, Rock City will deliver an engaging atmosphere that celebrates the state’s rich outdoor heritage, local culture, and sense of community.

Positioned at the base of the mogul event, Rock City will showcase up to 50 New Hampshire-affiliated brands, offering interactive experiences, exclusive product spotlights, and opportunities for gear purchases. Visitors can connect with local businesses, explore high-quality outdoor products, and enjoy unique activations that bring the spirit of New Hampshire to life.

Designed to enhance the Freestyle Cup experience, Rock City will:

  • Create a dynamic gathering space for fans and attendees.

  • Highlight New Hampshire as a premier outdoor destination and hub for innovation.

  • Foster connections between outdoor enthusiasts and community-focused brands.

Why Your Brand Should Join Rock City

This event offers an incredible opportunity to connect with a target-rich audience of outdoor enthusiasts, families, and skiing fans. Reserve a 10x10 tent booth area in Rock City to showcase your products and attract new customers. Sign-up options range from free spots to premium upgrades for larger and more prominent spaces, with sponsorship opportunities that include additional promotion across other aspects of the event.

ROCK CITY SCHEDULE

    • 7-9 AM: Brands transported to Rock City at the base of Lower Bobby's Run by Waterville Valley's professional groomer fleet.

    • 10 AM - 3 PM: Rock City open to attendees.

    • Overnight storage available at Sunnyside Timberlodge with security.

    • 10 AM - 3:30 PM: Rock City open.

    • Brand transport back following the conclusion of the day's events.

Joins Us!

Don’t miss this opportunity to showcase your brand and be part of the energy and excitement of the World Cup. Fill out the form below to sign up, or email Sam Trombley at sam@graniteoutdoor.org for more details.